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商品編號： 9-395-142 出版日期： 1995/01/20 作者姓名： Yoshino, Michael Y.;Malnight, Thomas W. 商品類別： General management 商品規格： 20p 再版日期： 1995/10/18 地域： United States 產業： Banking;Finance & insurance 個案年度： 1994 - 1994
商品敘述：
Describes Citibank''s worldwide operations, which include activities in developing and developed markets. The bank''s structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S. market. While the bank has an existing organization for handling large multinational customers with significant operations (and thus business) in multiple regions, the bank is considering how also to serve local customers who are in the process of expanding to more than one region.
涵蓋領域：
International business;Change management;Organizational development;Business policy;Organizational design;Strategy formulation;Focusing on customers;Cross cultural relations;Multinational corporations;SWOT analysis;Emerging markets
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